
ESI employs methods based on social marketing, adult learning, and other communication theories in developing and delivering communication services that send clear and compelling messages. ESI’s communication professionals, including researchers, writers, outreach specialists, editors, graphic designers, and desktop publishers, specialize in the planning, development, and implementation of both integrated campaigns and serial or standalone materials. Mindful of user needs and knowledge gaps, we translate technical information into plain language, crafting effective messages. We design products that transmit new knowledge for use in everyday life, including brochures, fact sheets, newsletters, posters, and meeting reports, as well as Web sites, CD-ROMs, online training courses, Webcasts, and other multimedia products. Specific services include the following: